Friday late afternoon, I was at Dean and DeLuca's Soho branch waiting behind a customer who was getting a nice spread of cheese. The customer looked at the wide variety of chevres available and wondered aloud where to begin. I pointed him to Gianni Cora's Caprino Castagna, a beautifully supple fresh goat's milk cheese from Tuscany wrapped in chestnut leaves. When his counterperson returned, the customer mentioned that he was interested in a chevre and that this Caprino Castagna looked interesting. The counterperson immediately brushed aside his interest and talked him into Humboldt Fog, a well known goat cheese from Northern California. Excitedly, the counterperson said"it's a goat cheese but it's not stong!" as if that was some sort of ringing endorsement.
Oh well. Great cheese counters should have competent staff, but that's probably asking too much these days.